ECommerce and Email Marketing go together. When you manage an online store, you’re given the ability to promote your store the way you want to.
On paper, it could seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How Do I Share A Campaign Code In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is used as the one for future emails.
It is attainable to discover information such as CTA when you alter an element or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Depending on what they do it is possible to use Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. How Do I Share A Campaign Code In AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the details, it’s also possible to import them. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How Do I Share A Campaign Code In AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. One way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) How Do I Share A Campaign Code In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them require an additional widget or code to facilitate the integration.
Does Aweber offer customer service?
They can. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.