ECommerce and Email Marketing go together. If you own an online store, you have the option of marketing the store in the way you wish to.
It might sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How Do Integrate AWeber To Shopify
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern style. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and can be used to determine the best option to send out future email campaigns.
It’s possible to find details like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can make use of Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, and so on. How Do Integrate AWeber To Shopify
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and you don’t have to tension. They will accept the following file types for import:
You have the decision of using a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How Do Integrate AWeber To Shopify
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) How Do Integrate AWeber To Shopify
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber have customer service?
They can. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.