ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the power to market the store the way you want to.
On paper, it might sound simple, but it’s not. You engage with customers and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How Do We Export List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built in HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh look. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and can be used as the one for future newsletters.
There is a possibility of locating data like CTA when you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. How Do We Export List AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. How Do We Export List AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and where they come from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to essential vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription It’s affordable too. Not too much but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) How Do We Export List AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during business hours by phone, chat or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.