ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store the way you want to.
In writing, this might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How Do You Connect Paypal To AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. As a platform uses automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be sure you choose one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be utilized as the basis to send out future emails.
It is attainable to discover details such as CTA in the event that you change one particular aspect in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather will be useful in future campaigns. Depending on what they do, you can use Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. How Do You Connect Paypal To AWeber Email
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s easy to transfer them instead. It speeds the process and you won’t feel the stress. It will accept these types of files when they import:
You can choose between using a pre-generated subject line or making your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or email, you can have their help. All subscription plans can use them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How Do You Connect Paypal To AWeber Email
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How Do You Connect Paypal To AWeber Email
What is Aweber?
An email-based marketing service is a must for companies or digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.