ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the option of marketing the store in the way you wish to.
On paper, it could seem simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How Do You View Past Emails In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates can be used with an RSS feed.
If you decide to use the template, make sure to find one that can also work with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and will be used as the one for future newsletters.
There is a possibility of locating information such as CTA when you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. How Do You View Past Emails In AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds the process and that you don’t experience the stress. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. How Do You View Past Emails In AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign and see where they came from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) How Do You View Past Emails In AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.