How Does A Blog Broadcast In AWeber Work And Why Do It

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you have the option of marketing the store the way you want to.

It could appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.

These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber How Does A Blog Broadcast In AWeber Work And Why Do It

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to recipients, you can look at the information through their stats.

How Does A Blog Broadcast In AWeber Work And Why Do It

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.

There’s a caveat, however. Not all email templates work with RSS feed.

So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and is utilized as the basis for future email campaigns.

It’s possible to find information like CTA in the event that you change an element in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variations as the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.

The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. How Does A Blog Broadcast In AWeber Work And Why Do It

When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to stress. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How Does A Blog Broadcast In AWeber Work And Why Do It

If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In one way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you create.

Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.

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Frequently asked questions (FAQs) How Does A Blog Broadcast In AWeber Work And Why Do It

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.

Does Aweber offer support for customers?

They do. The customer service of Aweber is available during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with the form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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