ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the power to market the store the way you want to.
In writing, this may appear easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How Does AWeber Encoded Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service built on HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh look. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and will be used as the one to send out future newsletters.
There is a possibility of locating details like CTA in the event that you change an element of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. How Does AWeber Encoded Email
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the data, it is also feasible to upload them. This speeds the process and you don’t have to anxiety. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How Does AWeber Encoded Email
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) How Does AWeber Encoded Email
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.