ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the ability to promote your store however you would like to.
In writing, this might appear simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How Does AWeber Work With Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is utilized as the basis for future email campaigns.
It’s possible to find data like CTA in the event that you change an element of the design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. How Does AWeber Work With Mailchimp
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process , so you don’t have to tension. They accept these file types when importing:
You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you must wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How Does AWeber Work With Mailchimp
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) How Does AWeber Work With Mailchimp
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. Whether you are a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer support?
They can. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.