ECommerce and Email Marketing go together. If you own the online business, you have the power to market the store in the way you wish to.
On paper, it might seem easy, but it isn’t. You engage with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How Does AWeber Work
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service based on HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.
So when you choose the template, make sure to find one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and can be utilized as the basis for any future newsletters.
It is attainable to discover details like CTA when you alter one particular aspect in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. How Does AWeber Work
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the anxiety. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How Does AWeber Work
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How Does AWeber Work
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer service?
They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.