ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the power to market the store the way you want to.
On paper, it may sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How Does Leadpages Write To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built in HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with RSS feeds.
So when you choose the template, make sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be used as the one to send out future newsletters.
There is a possibility of locating details such as CTA when you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, and so on. How Does Leadpages Write To AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them. It speeds up the process so you don’t have to anxiety. They will accept the following file types when they import:
You have the option of using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How Does Leadpages Write To AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) How Does Leadpages Write To AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. If you’re a novice or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.