ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the option of marketing the store the way you want to.
It may seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How Does Tagging In AWeber Work?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based in HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be certain to select one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used as the one for future emails.
It’s possible to find details like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. How Does Tagging In AWeber Work?
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process so you don’t have to tension. It will accept these types of files when importing:
You have the option of using a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. How Does Tagging In AWeber Work?
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How Does Tagging In AWeber Work?
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber provide customer service?
They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.