ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the ability to promote your store the way you want to.
In writing, this might sound easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How Good Is AWeber Delievery
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it will be used as the one for future emails.
There is a possibility of locating data like CTA in the event that you change an element of the design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather will be useful in future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. How Good Is AWeber Delievery
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process so you don’t have to tension. They accept these file types for import:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How Good Is AWeber Delievery
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you will create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How Good Is AWeber Delievery
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is available during working hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.