ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store however you would like to.
It could seem easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How Hard Is It To Move From AWeber To Infusionsoft
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Think live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it will be used to determine the best option for future newsletters.
It’s possible to find information like CTA when you alter an element of the design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Depending on what they do it is possible to use Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, and so on. How Hard Is It To Move From AWeber To Infusionsoft
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and you won’t feel the anxiety. They accept these file types when they import:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. How Hard Is It To Move From AWeber To Infusionsoft
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) How Hard Is It To Move From AWeber To Infusionsoft
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.