ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store in the way you wish to.
It could appear simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How I Tranfer The User Fromwordpress To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based upon HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates are compatible with RSS feed.
When you select the template, make sure to find one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and is used to determine the best option for future emails.
There is a possibility of locating information such as CTA in the event that you change an element in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish you could use Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. How I Tranfer The User Fromwordpress To AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process , so that you don’t experience the tension. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for verification from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. How I Tranfer The User Fromwordpress To AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much, and you can make the most of the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How I Tranfer The User Fromwordpress To AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.