ECommerce and Email Marketing go together. In running an online store, you’re given the power to market the store in the way you wish to.
In writing, this could appear simple, but it’s not. Customers interact with you, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How I Transfer The User From WordPress To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and will be used to determine the best option for future emails.
There is a possibility of locating details like CTA when you change an element in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. How I Transfer The User From WordPress To AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process so you won’t feel the anxiety. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line or making your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How I Transfer The User From WordPress To AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign in action and where they came from. One way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) How I Transfer The User From WordPress To AWeber
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.