ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the ability to promote your store the way you want to.
It may seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How Many Days Apart To Set Up Follow Up Intervals AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based upon HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated look. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be used to determine the best option to send out future email campaigns.
It is attainable to discover details like CTA when you change a particular part of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Depending on what they do you could use Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, and so on. How Many Days Apart To Set Up Follow Up Intervals AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process , so that you don’t experience the stress. They accept these file types when importing:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. How Many Days Apart To Set Up Follow Up Intervals AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much, and you can make the most of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How Many Days Apart To Set Up Follow Up Intervals AWeber
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.