ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the option of marketing the store in the way you wish to.
On paper, it could appear easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How Much Is AWeber Worth As A Company
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built in HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
If you decide to use the template, make sure you choose one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used to determine the best option for any future newsletters.
It is attainable to discover information like CTA in the event that you change a particular part or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. How Much Is AWeber Worth As A Company
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process so you don’t have to stress. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How Much Is AWeber Worth As A Company
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) How Much Is AWeber Worth As A Company
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.