ECommerce and Email Marketing go together. If you own an online store, you’ll have the option of marketing the store however you would like to.
In writing, this may seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To 3Rd Party AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh style. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and can be utilized as the basis to send out future newsletters.
It is attainable to discover information such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Depending on what they do you could use Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. How To 3Rd Party AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them instead. This speeds the process and you don’t have to stress. They will accept the following file types when importing:
You have the decision of using a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To 3Rd Party AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To 3Rd Party AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. Whether you are a beginner or veteran, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer service?
They can. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.