ECommerce and Email Marketing go together. When you manage the online business, you have the option of marketing the store the way you want to.
On paper, it may sound easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Add A Recaptcha To AWeber Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option to send out future emails.
It is attainable to discover information like CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, and so on. How To Add A Recaptcha To AWeber Form
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so you won’t feel the tension. It will accept these types of files when they import:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Add A Recaptcha To AWeber Form
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Add A Recaptcha To AWeber Form
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. If you’re a novice or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.