ECommerce and Email Marketing go together. In running your own online shop, you have the option of marketing the store the way you want to.
In writing, this could seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Add A Url To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern look. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates work with RSS feed.
When you select the template, make certain to select one that can also work with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it is used to determine the best option for future email campaigns.
It’s possible to find details such as CTA in the event that you change a particular part of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. How To Add A Url To AWeber
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them. This speeds the process and that you don’t experience the stress. They will accept the following file types when importing:
You can choose between making use of an already-generated subject line or making your own. Except when making one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Add A Url To AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they come from. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) How To Add A Url To AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.