ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the power to market the store the way you want to.
It could seem simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Add An AWeber Form To WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh appearance. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates can be used with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and can be used as the one for future emails.
There is a possibility of locating information such as CTA when you change an element in the layout. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, etc. How To Add An AWeber Form To WordPress
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via an online form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so you don’t have to anxiety. They accept these file types when they import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Add An AWeber Form To WordPress
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign and see where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To Add An AWeber Form To WordPress
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.