ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store in the way you wish to.
It could sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Add An AWeber Signup Form To Shopify
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service built on HTML templates. As a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and is used to determine the best option for any future newsletters.
There is a possibility of locating details like CTA when you alter an element of the design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. How To Add An AWeber Signup Form To Shopify
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and you don’t have to stress. They will accept the following file types for import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Add An AWeber Signup Form To Shopify
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The greatest part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To Add An AWeber Signup Form To Shopify
What is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They do. The customer service of Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.