ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the power to market the store in the way you wish to.
In writing, this may seem easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Add An Unsubscribe Link To An AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated look. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates work with RSS feeds.
When you select a template, be sure to find one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and can be used to determine the best option for future newsletters.
It is attainable to discover data like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. How To Add An Unsubscribe Link To An AWeber Email
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so you won’t feel the anxiety. It will accept these types of files for import:
You have the option of using a pre-generated subject line , or making your own. If you create one, you need to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Add An Unsubscribe Link To An AWeber Email
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you develop.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) How To Add An Unsubscribe Link To An AWeber Email
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.