How To Add AWeber Code At WordPress

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the ability to promote your store however you would like to.

It could appear easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber How To Add AWeber Code At WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.

How To Add AWeber Code At WordPress

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

For those running blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.

There’s a catch, though. Some email template templates are compatible with RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Plus points for including the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and will be used to determine the best option to send out future newsletters.

It is attainable to discover information like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, and so on.

To segment the data, you need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The solution they can use at least is sending emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. How To Add AWeber Code At WordPress

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the information, it’s feasible to upload them. This speeds up the process so that you don’t experience the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Add AWeber Code At WordPress

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This makes sure that users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.

The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you will create.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) How To Add AWeber Code At WordPress

What is Aweber?

The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.

Does Aweber have support for customers?

They offer it. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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