ECommerce and Email Marketing go in tandem. When you manage the online business, you have the power to market the store however you would like to.
In writing, this might appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Add AWeber Email Signup Form To Facebook
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it can be utilized as the basis to send out future newsletters.
There is a possibility of locating details like CTA when you alter an element or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. How To Add AWeber Email Signup Form To Facebook
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the data, it is also feasible to upload them. It speeds the process and you don’t have to stress. They accept these file types for import:
You have the option of choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. How To Add AWeber Email Signup Form To Facebook
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) How To Add AWeber Email Signup Form To Facebook
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber offer customer service?
They do. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.