ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store the way you want to.
On paper, it could seem easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Add AWeber Html In A WordPress Site Front Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated look. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and will be utilized as the basis for future email campaigns.
It is attainable to discover information such as CTA when you change an element in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on what they accomplish you could use Aweber for more effective results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, sales made, etc. How To Add AWeber Html In A WordPress Site Front Page
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them. It speeds up the process so that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you must wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. How To Add AWeber Html In A WordPress Site Front Page
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Add AWeber Html In A WordPress Site Front Page
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is available during working hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.