ECommerce and Email Marketing go together. When you manage your own online shop, you have the power to market the store in the way you wish to.
In writing, this could sound straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Add AWeber Signup Form In WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service built on HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
When you select the template, make sure you choose one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and will be used as the one to send out future emails.
It is attainable to discover details such as CTA when you alter an element or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. How To Add AWeber Signup Form In WordPress
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them. This speeds the process and you won’t feel the tension. They accept these file types when importing:
You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. How To Add AWeber Signup Form In WordPress
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) How To Add AWeber Signup Form In WordPress
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or code to facilitate the integration.
Does Aweber have customer support?
They can. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.