ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store the way you want to.
It could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Add AWeber Signup Form Pop Up On Shopify
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP for email
Cons
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber Features
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based on HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the data through their statistics.
> > Click Here to Sign up AWeber Today < <
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.
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AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
A/B Testing
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and is used to determine the best option to send out future newsletters.
There is a possibility of locating details like CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Data Segmentation
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
> > Click Here to Sign up AWeber Today < <
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Depending on what they do you could use Aweber to get better results.
Marketing Automation
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. How To Add AWeber Signup Form Pop Up On Shopify
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds up the process so that you don’t experience the stress. They will accept the following file types when importing:
- XLS
- XLSX
- CSV
- TVS
- TXT
You can choose between using a pre-generated subject line or creating your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To Add AWeber Signup Form Pop Up On Shopify
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
> > Click Here to Sign up AWeber Today < <
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat, or email.
Free Plan
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
Pro Plan
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. In one way or another, these additional features will assist you in your marketing plan.
Conclusion
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
> > Click Here to Sign up AWeber Today < <
Frequently Asked Questions (FAQs) How To Add AWeber Signup Form Pop Up On Shopify
What is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.