ECommerce and Email Marketing go together. In running an online store, you have the ability to promote your store in the way you wish to.
In writing, this could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Add AWeber Signup Form Popup On Shopify
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Being an online platform uses automation to create a simple campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future newsletters.
It’s possible to find details like CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. How To Add AWeber Signup Form Popup On Shopify
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process so you don’t have to anxiety. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or email, you can have their help. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To Add AWeber Signup Form Popup On Shopify
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) How To Add AWeber Signup Form Popup On Shopify
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They can. The customer service of Aweber is available during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.