ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the ability to promote your store however you would like to.
In writing, this may sound simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Add AWeber To Project Theme
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product built in HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern style. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Think live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be used as the one for any future email campaigns.
There is a possibility of locating details such as CTA in the event that you change an element or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, and so on. How To Add AWeber To Project Theme
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them. This speeds the process and you don’t have to stress. It will accept these types of files when they import:
You have the option of using a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Add AWeber To Project Theme
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) How To Add AWeber To Project Theme
What exactly is Aweber?
Aweber is an email marketing platform for companies or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.