ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store however you would like to.
In writing, this may seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Add AWeber To Shopify Using The App
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based in HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it will be utilized as the basis for future emails.
It is attainable to discover details like CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at least is sending emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. How To Add AWeber To Shopify Using The App
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also possible to import them. This speeds up the process so you won’t feel the stress. They accept these file types when they import:
You can choose between using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. How To Add AWeber To Shopify Using The App
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) How To Add AWeber To Shopify Using The App
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.