ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store however you would like to.
It could seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Add Css Animation To AWeber Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern appearance. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates can be used with an RSS feeds.
When you select the template, make sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it can be used to determine the best option for future emails.
It is attainable to discover data such as CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. How To Add Css Animation To AWeber Form
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s possible to import them instead. It speeds the process and you don’t have to anxiety. It will accept these types of files when they import:
You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Add Css Animation To AWeber Form
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign in action and the source of these data. One way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) How To Add Css Animation To AWeber Form
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.