ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the option of marketing the store in the way you wish to.
In writing, this could appear simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Add Image Logo On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Being a platform that makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option to send out future newsletters.
There is a possibility of locating information like CTA when you alter an element in the layout. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. How To Add Image Logo On AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. Although you can manually enter the details, it’s also easy to transfer them. This speeds up the process so you don’t have to anxiety. They accept these file types for import:
You can choose between making use of an already-generated subject line or making your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Add Image Logo On AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign and see where they come from. In one way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) How To Add Image Logo On AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber have customer service?
They can. Customer support on Aweber is available during working hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.