ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the option of marketing the store however you would like to.
It may appear easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Add Instagram Widget To AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built upon HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated look. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be used as the one for any future newsletters.
There is a possibility of locating information like CTA when you change a particular part in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose to mix and match segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, and so on. How To Add Instagram Widget To AWeber Email
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them instead. This speeds up the process so you won’t feel the anxiety. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or creating your own. If you create one, you need to wait for verification from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Add Instagram Widget To AWeber Email
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Add Instagram Widget To AWeber Email
What is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.