How To Add Multiple Lists To A Segment In AWeber

aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store however you would like to.

On paper, it could appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

These days, even the static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber How To Add Multiple Lists To A Segment In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.

How To Add Multiple Lists To A Segment In AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.

RSS feed to Email Templates

If you run a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates are compatible with RSS feed.

If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Bonus points for having the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be utilized as the basis for future newsletters.

It’s possible to find information like CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.

There is no limit regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose and mix segments.

The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used for future campaigns. Depending on what they do, you can use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, etc. How To Add Multiple Lists To A Segment In AWeber

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or making your own. If you create one, you have to wait for verification by the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Add Multiple Lists To A Segment In AWeber

If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via chat, phone or email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In some way or other, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to essential vital features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you make.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) How To Add Multiple Lists To A Segment In AWeber

What exactly is Aweber?

An email-based marketing service is a must designed for businesses and digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.

Does Aweber offer support for customers?

They can. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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