ECommerce and Email Marketing go together. In running the online business, you’ll have the option of marketing the store in the way you wish to.
In writing, this may appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Add Name To Subject Line In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service based in HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates can be used with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is utilized as the basis for any future email campaigns.
It’s possible to find details like CTA when you change one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. How To Add Name To Subject Line In AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed the process and you won’t feel the anxiety. It will accept these types of files when they import:
You can choose between using an already-generated subject line or making your own. If you create one, you have to wait for verification by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How To Add Name To Subject Line In AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription It’s affordable too. The cost is not excessive and you will benefit from the campaign you will make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Add Name To Subject Line In AWeber
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.