How To Add Personal Name Of Subscriber Into Email With AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the power to market the store the way you want to.

On paper, it might sound straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber How To Add Personal Name Of Subscriber Into Email With AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service built in HTML templates. Being an online platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.

How To Add Personal Name Of Subscriber Into Email With AWeber

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.

RSS to Email Templates

For those running blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.

So when you choose the template, make sure you choose one that works with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Plus points for including a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and is used to determine the best option to send out future email campaigns.

It is attainable to discover data like CTA when you change a particular part or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The method they use at least is sending emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, and so on. How To Add Personal Name Of Subscriber Into Email With AWeber

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process so you don’t have to stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. How To Add Personal Name Of Subscriber Into Email With AWeber

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In one way or another the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to the most essential features.

The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover that.

If you are enrolled in an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you’ll make.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) How To Add Personal Name Of Subscriber Into Email With AWeber

What is Aweber?

An email-based marketing service is a must designed for companies and digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to ensure seamless integration.

Does Aweber provide support for customers?

They do. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using the form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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