ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.
It could sound simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Add Subscriber Manually AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run blogs, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates can be used with an RSS feed.
So when you choose a template, be certain to select one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it is used as the one to send out future email campaigns.
There is a possibility of locating data like CTA when you change a particular part or design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. How To Add Subscriber Manually AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them. This speeds the process and you don’t have to anxiety. They accept these file types when importing:
You have the decision of using an already-generated subject line or making your own. If you create one, you need to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Add Subscriber Manually AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and the source of these data. In one way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to invest in. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) How To Add Subscriber Manually AWeber
What exactly is Aweber?
Aweber is an email marketing platform for companies and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.