ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store in the way you wish to.
On paper, it could seem easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Add Unsubscribe Link To Email AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh look. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Not all email templates can be used with RSS feed.
So when you choose the template, make sure to find one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Think live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and is used to determine the best option for future emails.
It’s possible to find details like CTA when you change one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. How To Add Unsubscribe Link To Email AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process so you won’t feel the tension. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line , or making your own. If you create one, you must wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or email, you can have their help. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. How To Add Unsubscribe Link To Email AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) How To Add Unsubscribe Link To Email AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or code to facilitate the integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.