ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the ability to promote your store the way you want to.
On paper, it may sound simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Attach A List To Campaign AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and can be utilized as the basis for any future emails.
It is attainable to discover data like CTA when you alter a particular part or design. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose and mix segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. How To Attach A List To Campaign AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process so that you don’t experience the tension. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line , or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How To Attach A List To Campaign AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign and see where they came from. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription It’s affordable too. Not too much and you will benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Attach A List To Campaign AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.