ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the power to market the store however you would like to.
In writing, this might appear simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Authenticate AWeber Autoresponder With Hostgator
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built in HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern look. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it can be used as the one for future email campaigns.
It’s possible to find data such as CTA when you change a particular part in the layout. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, and so on. How To Authenticate AWeber Autoresponder With Hostgator
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process , so you won’t feel the stress. They will accept the following file types when they import:
You can choose between using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How To Authenticate AWeber Autoresponder With Hostgator
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Authenticate AWeber Autoresponder With Hostgator
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.