ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store the way you want to.
On paper, it might appear simple, but it’s not. You engage with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Back Uo AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated style. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
So when you choose a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow users to provide their information.
You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis for future emails.
There is a possibility of locating data such as CTA when you alter an element of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. How To Back Uo AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the option of choosing an already-generated subject line or making your own. If you create one, you have to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. How To Back Uo AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you send an email. Features like A/B testing may not be available, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see where they come from. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) How To Back Uo AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.