ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the power to market the store the way you want to.
It could appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Backup AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service built on HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates work with RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option to send out future emails.
There is a possibility of locating information like CTA when you alter an element or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you need to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. How To Backup AWeber
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. While you can manually input the data, it is also easy to transfer them instead. It will speed the process and you don’t have to tension. It will accept these types of files when importing:
You have the option of using a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. How To Backup AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by phone, chat, or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign and see where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much, and you can benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Backup AWeber
What is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.