ECommerce and Email Marketing go together. In running an online store, you’ll have the ability to promote your store the way you want to.
On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Block AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service built in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.
You can design the heading, font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and will be used as the one for future email campaigns.
It is attainable to discover data like CTA when you change a particular part in the layout. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. How To Block AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. This speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when importing:
You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Block AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they came from. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription It’s affordable too. Not too much, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Block AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.