ECommerce and Email Marketing go together. In running your own online shop, you’ll have the ability to promote your store however you would like to.
It might appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Build A Splash Page With AWeber Or Hostgator
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Not all email templates work with RSS feeds.
So when you choose the template, make sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and will be used to determine the best option to send out future emails.
There is a possibility of locating details such as CTA when you alter one particular aspect of the design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. How To Build A Splash Page With AWeber Or Hostgator
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process , so you don’t have to tension. They accept these file types for import:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Build A Splash Page With AWeber Or Hostgator
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Build A Splash Page With AWeber Or Hostgator
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.