ECommerce and Email Marketing go together. When you manage an online store, you have the option of marketing the store however you would like to.
On paper, it might appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Change AWeber Facebook Follow Button
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service built in HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
When you select a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and will be used to determine the best option to send out future emails.
It’s possible to find details such as CTA when you alter an element of the design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The solution they can use at least is sending emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. How To Change AWeber Facebook Follow Button
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process so that you don’t experience the tension. They will accept the following file types for import:
You have the option of choosing an already-generated subject line or creating your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Change AWeber Facebook Follow Button
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see where they come from. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) How To Change AWeber Facebook Follow Button
What is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.