ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store however you would like to.
It might appear easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Change My Name In The Signature AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product based on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates can be used with an RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and is used to determine the best option for any future newsletters.
It’s possible to find details such as CTA in the event that you change an element of the design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. How To Change My Name In The Signature AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. While you can manually input the details, it’s also possible to import them. It speeds up the process , so you won’t feel the tension. It will accept these types of files when importing:
You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Change My Name In The Signature AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Change My Name In The Signature AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.