How To Close Margins On AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the option of marketing the store however you would like to.

On paper, it could appear easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber How To Close Margins On AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the details through their statistics.

How To Close Margins On AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh appearance. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For those running blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a catch, though. Not all email templates are compatible with an RSS feeds.

So when you choose the template, make sure to find one that works with them. If it is not, the template will still work without them.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis for future newsletters.

It is attainable to discover details like CTA in the event that you change an element in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.

The method they use at least is sending emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you get here can be used for future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. How To Close Margins On AWeber

When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build lists of up to 10 contacts using the form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process , so that you don’t experience the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Close Margins On AWeber

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover this.

When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you’ll develop.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) How To Close Margins On AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to facilitate the integration.

Does Aweber offer support for customers?

They offer it. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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