ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store the way you want to.
In writing, this may seem easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Code A Template In AWeber Step By Step
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. Some email template templates are compatible with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it is used as the one for any future newsletters.
It is attainable to discover information like CTA in the event that you change an element of the design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. How To Code A Template In AWeber Step By Step
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process , so that you don’t experience the stress. They accept these file types for import:
You have the decision of using a pre-generated subject line , or making your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. How To Code A Template In AWeber Step By Step
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they came from. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) How To Code A Template In AWeber Step By Step
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.