How To Connect A Squeeze Page To AWeber

aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the option of marketing the store the way you want to.

On paper, it could sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you can do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber How To Connect A Squeeze Page To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the information through their stats.

How To Connect A Squeeze Page To AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS for Email Templates

For those running a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.

There’s a catch, though. Some email template templates work with RSS feed.

So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Bonus points for having a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and will be used to determine the best option for future newsletters.

It’s possible to find information such as CTA when you alter an element in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.

The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, and so on. How To Connect A Squeeze Page To AWeber

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create lists of up to 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds the process and that you don’t experience the stress. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. If you create one, you need to wait for verification by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How To Connect A Squeeze Page To AWeber

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you enough details to help you understand that.

When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you will make.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Commonly asked questions (FAQs) How To Connect A Squeeze Page To AWeber

What is Aweber?

Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to facilitate the integration.

Does Aweber provide customer support?

They offer it. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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